on BookBub Insights:
BookBub Ads is our most flexible marketing tool, offering authors and book marketers the opportunity to tailor their campaigns to reach custom audiences of readers for any title at any time.
While you can promote any book with BookBub Ads, it’s important to set realistic goals and expectations about the results you’re likely to achieve. Here are the best types of books to advertise (in any book format!) and how to set goals and tailor your ad strategy for each one.
Chris The Story Reading Ape's Blog 
Reblogged this on wordrefiner.
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Reblogged this on Kim's Musings.
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-sigh- Clearly written but I still only understood 1 word in three. As someone who’s never ever used advertising of any sort, the terminology read like nuclear physics. 😦
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