on Jane Friedman site:
People love to be scared. So if you’re writing in the horror genre, your ultimate yet obvious goal is to scare the pants off your readers. You want them to bite their nails down to nubs. Seeing an Amazon review that says “Kept me up all night! So creepy!” would make your horror-writing heart so happy.
But what are some methods for achieving that kind of feedback? How do you frighten a reader so badly that they text their mom at midnight saying, “OMG this book freaked me out so bad! You have to read it”?
Here are 13 ways to do precisely that.