on Anne R. Allen:
Do you dream about creating a group of Superfans who will buy every book you write?
Yes? Well, then, do you make it easy for readers to become your Superfans?
I’m Barb Drozdowich, the admin of this site, and a technical trainer by trade. “How to make it easier to turn your readers into Superfans” is a topic I address frequently in my books as well as my workshops. I’ve written 27 highly-rated books and have created 6 online courses that delve into the technical aspects of being an author. Many of my books have won awards.
I want you to keep the idea of “Superfans” in your mind as we talk about today’s topic. To create these Superfans, we need to make sure that we don’t do anything to frustrate our readers. In fact, our job is to make purchasing/following/subscribing as easy as possible.
In order to do that, there are three simple steps:
- Create content in a reader-friendly format
- Use simple psychology to help guide readers
- Harness what we know about e-reader technology to make it easier for readers to find us — and buy more of our books