on BookWorks:

Publicity is a great way to get in front of new audiences and introduce yourself.

A list of conversation starters makes it easier to move past “I’ve got a book” into more interesting territory.

One way to come up with compelling angles is to set up a media calendar so you can craft your pitch around upcoming events.

These can include holidays, seasonal events, and other special occasions. After all, the media is already planning to cover them.

When you leverage your expertise to speak on one of these, you may include yourself in a conversation they were planning to have anyway.

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