Upcoming Facebook updates will begin reducing the visibility of posts by publishers in order to prioritize social interaction. Learn what you can do to maintain the interaction of your Facebook audience.
Simply put, this means Facebook, home to over two billion (yes, billion with a ‘B’) users, will begin to de-prioritize posts from publishers, organizations and businesses in favor of those from real people (i.e. your high school best friend and second cousin twice removed). For authors that depend on Facebook to communicate with their readers, this can be shocking and troubling news.
If you’re one of those authors, stay calm. All is not lost.
Facebook’s updates will mainly impact large publishers (think Huffington Post and Buzzfeed). Chances are, you are what Facebook labels a small publisher (500,000 followers or less). See? Bigger is not always better.
No matter your size, there will still be an impact felt by authors across the board. If you are nimble and can implement the following tips into your daily strategy, you’ll have a fighting chance.