1. Why do I ask my new Guest Authors to write about themselves, rather than about their book(s)?
Because there are already an excessive number of ‘Buy My Book’ spam tweets, promos and the like already circulating around Twitter, Facebook, Google+, Blogs and many other media, so potential readers usually switch off and turn away from them.
It satisfies humankind’s natural curiosity, aka nosiness, about other people, especially those who have done something the vast majority of others may never do themselves, i.e., written books and actually published them.
It takes authors out of their normal comfort zone, making them learn how to talk about themselves without sounding pompous, self-serving, conceited, etc.
This is also a useful talent when dealing with Agents, Publishers, etc, as well 😀
It gives authors the opportunity to prove and demonstrate their writing talents are not just limited to the books and stories they’ve already written.
It can help authors make their blog ‘About Me’ pages more interesting and creative.
It gives them something to show potential Agents and Publishers when asked what THEY are doing already to promote themselves…
2. Why do I recommend that authors who have already been guests, send me further articles about topics they’d like to share, or “HowTo’ informative articles?
It helps keep them (and subsequently, their works) in the public mind and eye, especially if they have them posted regularly, e.g., once per month.
As in point 1 D above, it gives authors the opportunity to prove and demonstrate their writing talents are not just limited to the books and stories they’ve already written.
It’s much more effective than constant spam-like “Buy My’ campaigns (which are prone to being ignored).
They increase their chances of being picked up by search engines, like Google.
It will introduce them to new potential readers, as well as reinforce their presence with long term followers and fans.
As in point 1 F above, it gives them something to show potential Agents and Publishers when asked what THEY are doing already to promote themselves…
SO, what are you waiting for?
Market / Promote Yourself