I’m thrilled to welcome publicist PJ Nunn to the Power of 10 series. Today, PJ shares down-to-earth advice on book promotion. A must-read post for all authors!

Here’s PJ!

Book promotion today isn’t what it was 20 years ago. Or even 10 years ago. The industry keeps changing and evolving, making it increasingly difficult to get your book to stand out amongst the tens of thousands that are published each month. Once upon a time, that was the publisher’s concern. Today, that’s no longer the case. Authors now must excel in an additional arena, since writing a great book isn’t enough to assure record sales.

The good news is it doesn’t take a lot of effort to rise above the ordinary.

1. Go back to the good old days. In today’s fast-paced, digital age of communication, there’s something to be said for a hand-written thank you note or a friendly…