How to Assess Your Ad Campaign at Kindle Direct Publishing

AUTHORS – In case YOU are ALSO wondering HOW 😀

chrismcmullen

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KDP AD CAMPAIGN

Amazon recently launched a new tool for KDP Select authors.

  • Find it on your KDP Bookshelf.
  • Look under the KDP Select column.
  • Click the Promote and Advertise link.
  • Click the Create an Ad Campaign button.

Advertising is a risk. You want to monitor your ad campaign at Kindle Direct Publishing.

And you want to know how to assess your risk. I’ll show you what, exactly, to look for.

There is a $100 minimum budget for the ad campaign and you must bid at least 2 cents.

However, once your campaign is up and running, you can click Pause or Terminate if you’re not happy with the results.

(What about the $100 minimum? Good question! They don’t bill you up front. They bill you incrementally as you get clicks. I don’t see how that $100 will get charged if you terminate the ad early…

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