How/Where Does Your Ad Display on Amazon?

Chris has made an informative follow-up post 😀

chrismcmullen

Ad PageClick on this image to view it full-screen.

YOUR AD ON AMAZON

Amazon now allows KDP Select authors to advertise their books on Amazon.com.

The picture above is a screenshot of my desktop. You can see an ad for a Kindle in the bottom right corner.

This ad shows near the top right of the product page, where the buying options are. So when you proceed to buy a book, you see the ad for another there.

The ads come in three sizes:

  • 270 x 150
  • 300 x 250
  • 217 x 128

The display size evidently depends on where your ad appears. Near the buy button is just one of the possibilities.

You can preview your ad in all three sizes before committing to a campaign. This means you can play with the tool without actually using it.

Ad2Ad3Ad4

Worth noting: The last image, i.e. the smallest one, is the one…

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