I know how it is: your readers started fading from Facebook all through 2022, disgusted by invasive advertising and slimy tactics that spy on your every move. They are also fed up by those bizarre, arbitrary algorithms that send you to Facebook jail for posting a picture of your cat, but do nothing to stop the Russian propaganda in your feed.
Speaking of propaganda — nobody knows how much of your information and content will be used by the Chinese government if you post on TikTok, and recently the US has banned government workers from using it. Soon there may be a country-wide ban on the app. Even if there’s not, publishing guru Jane Friedman predicts TikTok will fade from the publishing world this year. (See the Hot Sheet, January 4th, subscription required.)
These defectors leave messages saying they’ve gone to Mastodon, Post, Counter-Social, HiveSocial, Spoutible, BookWyrm, Friendica, Mobilizon, Pixelfed, Amino, Cohost, Gettr, Plurk, Discord, WT.Social, and, at least for now, TikTok.
So what are we supposed to do? Join every one of these pieces of fragmenting social media?
I suppose you could try.
Or give up the Internet altogether — where most books are sold — and hawk mimeographed copies of your work on street corners?
But there’s an alternative: start a blog. Or revive that one you’ve been neglecting. If you’re still on Twitter, like me, if only to watch the train wreck, do tell people your blog address. Twitter has banned links to all those new fragmenting social media sites, but not WordPress or other blogging platforms. If you’re still on Facebook and/or Instagram, post your new blog address there, too.
Here are some other reasons to start an author blog this year: