on BookBub Insights:
Giveaways and contests are a fantastic book promotion tactic. Whether you’re trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers’ attention! In exchange for taking an action you specify — for example, sharing social media content or submitting fan art — readers get something in return that makes them excited to participate. And suddenly, your readers are helping spread the word, whether it’s by broadcasting your book to their friends and followers, or by creating new great content around your titles!
Single books are a classic giveaway prize for authors and publishers and can be enough to engage readers. But what else can you offer to make your contest or giveaway more enticing? Here are some prize examples from authors and publishers to help inspire you.