on Author Media:

Branding is not a logo, a font, or the collection of colors on your website.

Your brand is your reputation. It’s how you are known and perceived in the world. A Hebrew proverb says, “A good reputation is more valuable than rubies,” but how do you develop that good reputation?

Every author, whether you’re published or unpublished, writing fiction or nonfiction, can benefit from having a solid author brand.

How do you develop an author brand that stands out from the crowd and sells books?

David Loy knows how. He is a brand coach, digital marketing expert, and co-founder and CEO of Leverage Creative Group. He works with authors like Jerry Jenkins to help them get their content into the hands of readers who need it.

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