on BookBub Insights:

Over the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience.

To help guide authors who are dipping their toes into digital advertising for the first time, we interviewed four authors who created their very first BookBub Ads campaigns earlier this year. We’re sharing their experiences in a four-part series where they each discuss why they decided to start running BookBub Ads, what resources they used to set themselves up for success, how they set up their first campaigns, and everything they learned along the way!

In this post, cozy mystery author Sophie Brent — who also writes traditionally published romance and self-published nonfiction guides for writers under the name Nina Harrington — shares the lessons she learned about running ads to establish an audience for this new pen name.