on The Book Designer:

If you’ve never formatted a book before, you might not know exactly how much work goes into it. It might seem easy and uniform—it just needs to look like a book, right?—but you’d be surprised just how many decisions you’ll need to make if you’re formatting on your own. Among the most important of these will be the font you choose for your book.

Think of it like this: picking a bad font for your book is much like picking a bad cover. Even if you’ve got the best content in the world, a reader is much less likely to buy or read it if it looks cheaply or badly made.

Let’s talk a little about fonts, why they matter, and how to pick the perfect one for your project.

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