2021 Book Marketing: How Authors Are Promoting Their Novels – by Diana Urban…

on BookBub Insights:

With each passing year, there seem to be more and more book marketing tactics you can use to amplify a title’s exposure and reach more readers. And it can be tough to keep up with all of them! So what are some of the biggest (or newest) book marketing strategies that authors have been using in 2021 to promote their novels?

We’ve compiled a list of strategies we’ve seen authors buzzing about so far this year. Some tactics can help directly increase book sales, while others may help expand an author’s platform, which can lead to future sales. And while this is by no means an exhaustive list of book promotion tactics, we hope it helps give you some ideas for strategies to consider as you create your next marketing plan.

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