on Indie Reader:
I’m a HUGE fan of free book promotion strategies and one of the best ones out there that can tend to be overlooked is Amazon Author Central.
If you haven’t updated your profile in a while, or maybe haven’t even set it up, don’t worry, you’re not alone. After reading this article, you’ll be inspired to spend some time on it today because it’s truly one of the best marketing tools for indie authors.
Your Amazon Author Central page is your very own landing page, it represents you as an author. As such, it’s important to make sure it’s not only current, but putting forth the best image of you and your books.
I’ve outlined some key elements to look at on your page and how best to optimize them, but first let’s look at Author Central as a whole.