As you create your book marketing plan, you may be thinking about doing a pre-order as a way of getting some early sales. But it takes more than just making your book available for a pre-order to be successful. And when done right, pre-orders can be a great way to engage your existing fans and bring in new ones.

So what are some effective strategies that can help create buzz and lead to a lucrative pre-order? I’ve outlined some of my favorite ideas below to jumpstart your pre-order marketing.

You’ll notice that a lot of these strategies require a proof of purchase. The benefit of this is that not only do you verify who is really buying, but it also helps build your mailing or newsletter list which is author marketing gold.

Let’s dive in!