Choosing a genre for your novel is one of the toughest challenges for many new writers. This week both former agent Nathan Bransford and current agent Jessica Faust wrote posts telling authors their books must have a genre. But new writers may not know why this has become such a hard-and-fast rule, or why the publishing world has become so fragmented.

Some writers may think that they can just go indie, bypass all those agent rules, and they won’t need no stinkin’ genres.

Unfortunately, that’s not the case. Categories are even more important if you’re selling through Amazon and other online retailers.

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