Reducing the Horrors of Book Marketing: An Interview with Sue Campbell

Book marketing.

The very words make doom resonate through the universe like the implosion of a black hole. It sends perfectly sane writers running through the streets screaming and gibbering, while others huddle in the corner, under their desks, repeating in a zombie-like drone, “No, Lord, please, no.”

As someone who is getting ready to launch a zany romantic adventure called Lady Law and the Texas DeRangers, I’m familiar with both reactions.

Really.

~shifty eyes~

Seriously, though. Authors are well known for their aversion to marketing their own work. Most of us are much more familiar with and enthusiastic about the process of writing itself. But in today’s world of eight hundred gazillion books, you have to step up and promote yourself if you want anyone to read what you’ve worked so hard to create.

It was this realization that led me to learn more about setting up my…

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