Grammar, a Marketing Idea, Helvetica Now, and Pitching Junk – by Joel Friedlander…

on The Book Designer:

A bit of miscellany today:

Get the “Out” Out

When did the word “out” invade the rest of our verbs? It’s everywhere, and deserves to be eliminated. Some examples:

Tweet out
Report out

When did this sneak in? “Out” in these contexts adds nothing, since the idea of “sending it out” is inherent in both Tweet and Report and most of the other verbs to which “Out” is being added.

So just don’t do it. Grammarians in the audience, anyone notice this?

Continue reading HERE

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