on Build Book Buzz:

What’s the best way to announce your book via e-mail?

I’ve received quite a few book announcement e-mails lately. I want to be excited for the authors, because this is a big deal. Sadly, though, most of the messages aren’t very compelling.

More often than not, they’re self-congratulatory (“I’ve achieved my dream!”) or self-serving (“If you buy my book on Amazon in the next 24 hours, I can become a best-selling author!”).

Some are brief: “My new book is out. Here’s a link where you can buy it.” Others are rambling. None of them tell me why I’d want to buy the book – what’s in it for me, the reader.

8 tips for using e-mail to announce your new bundle of joy