How to announce your book with an e-mail blast – by Sandra Beckwith…

on Build Book Buzz:

What’s the best way to announce your book via e-mail?

I’ve received quite a few book announcement e-mails lately. I want to be excited for the authors, because this is a big deal. Sadly, though, most of the messages aren’t very compelling.

More often than not, they’re self-congratulatory (“I’ve achieved my dream!”) or self-serving (“If you buy my book on Amazon in the next 24 hours, I can become a best-selling author!”).

Some are brief: “My new book is out. Here’s a link where you can buy it.” Others are rambling. None of them tell me why I’d want to buy the book – what’s in it for me, the reader.

8 tips for using e-mail to announce your new bundle of joy


2 thoughts on “How to announce your book with an e-mail blast – by Sandra Beckwith…

  1. Thank you for sharing this informative article, Chris. Just realised I’ve committed one of the sins Sandra talks about. Running to fix it!

    Liked by 1 person


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