How to announce your book with an e-mail blast – by Sandra Beckwith…

on Build Book Buzz:

What’s the best way to announce your book via e-mail?

I’ve received quite a few book announcement e-mails lately. I want to be excited for the authors, because this is a big deal. Sadly, though, most of the messages aren’t very compelling.

More often than not, they’re self-congratulatory (“I’ve achieved my dream!”) or self-serving (“If you buy my book on Amazon in the next 24 hours, I can become a best-selling author!”).

Some are brief: “My new book is out. Here’s a link where you can buy it.” Others are rambling. None of them tell me why I’d want to buy the book – what’s in it for me, the reader.

8 tips for using e-mail to announce your new bundle of joy


  1. Thank you for sharing this informative article, Chris. Just realised I’ve committed one of the sins Sandra talks about. Running to fix it!

    Liked by 1 person


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