Awareness Is Not Enough

Marketing Christian Books

“I need distribution for my book right away. I am doing radio and TV shows and bookstores are wanting to order my book.”

This caller’s frantic plea for help is something that I have run into a number of times. It turns out that this author published her book via KDP (Kindle Direct Publishing). The only place it was for sale was on Amazon.com.

The author had hired a publicist—spending thousands of dollars. Fortunately, the publicist was doing a good job of lining up radio and television interviews. The problem: no distribution.

So, while this author was getting lots and lots of publicity for her book, her book was not positioned for that publicity.

I have seen this happen to a number of independent authors. It is not a publicist’s job to educate her client on book publishing and distribution. After all, the publicist’s specialty is publicity. As a result…

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