on Self Publishing Advice:

Sometimes it makes great marketing sense to change a book title after publication. This happens in the mainstream publishing trade, as well as in indieland.

This inevitably means also changing its cover. If you’d also had other changes in mind, why not also take the opportunity to bring in a new edition of the book’s content.

But if the original edition has in the meantime attracted lots of great reviews, what happens to those? Fortunately, if you go about it in the right way, you can have the best of both worlds – make your changes and keep your reviews – as Finnish novelist Helena Halme explains, in her case study about rebranding what is now her Nordic Heart series.