on Just Publishing Advice:
Guest posting or guest blogging has a lot of significant advantages.
You will get a backlink or two from your byline or author bio to improve your SEO. You also have the opportunity to reach a new and broader audience.
If your guest article is accepted and published by a high ranking site, you can expect an increase in your online traffic and perhaps even new subscribers.
There is also the advantage of making contact with influencers in your market niche.
Guest blogging can create a lot of opportunities to help your marketing strategy and linking building.
Content marketing is becoming more popular due to the recent problems with social media content delivery; especially on Facebook.
With many users reducing or even abandoning their activity on social networks, digital marketing is going back to earning organic traffic from Google search as the best means of reaching an audience.