on The Book Designer:

Feeling proud for persuading a local radio station to air a half-hour interview with you? Or for getting a two-page spread in a national magazine?

If you’re an amateur publicity seeker, you’re content with whatever you can get. If you’re a real Publicity Hound, however, you know the fun is just beginning. The challenge, of course, is to turn one media “hit” into multiple hits. It’s not that difficult. In fact, recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.

When you get publicity, here are 11 ways to let the world know – and sometimes get even more.

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