on Just Publishing Advice:

Sometimes, Google keywords really are like a box of chocolates

To quote Forrest Gump played by Tom Hanks.

My momma always said, “Life was like a box of chocolates. You never know what you’re gonna get.”

So what has it got to do with Google?

I am sometimes disappointed after agonising over keyword ideas for a new blog post.

Google very often ignores my keyword choices, but then, from time to time, gives me a pleasant surprise.

It is not always by an exact match that it helps get you organic traffic.

Sometimes I spend as long doing my keyword research as I do writing an article, which is quite common now if you are into content marketing.

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