on Business to Community site:
One term you are starting to hear more of in the world of online business is Repurposing. It’s really not new though – I’ve been talking and writing about it for years! You create content for social media, for your blog, your webinars and more. All this content creation can become overwhelming at times. To manage the load, start repurposing now. Repurposing allows you to get more mileage out of each piece of your content.
Another reason to repurpose your content is that it has a very short productive lifespan on the internet. As shown in this graphic:
Chris The Story Reading Ape's Blog 