On Jane Friedman site:
It can happen to you. Your carefully built author business and your reputation can come under attack and threaten to disrupt your livelihood and your personal life. But you can help prevent a crisis in the first place by using some simple engagement strategies.
When we think of engagement we usually think of social media and newsletter content, building relationships, and getting people to click on a link. But there are several benefits of developing engagement strategies that help prevent a crisis: