ONE-STAR REVIEWS—CAN YOU TRUST THEM?
The New York Times recently published the following article (click the link below to read it) entitled,
The article is fascinating—and not what I was expecting.
From the headline, I was expecting to see research into ulterior motives (like products being slammed by competitors).
Rather, I learned a few things about the habits of people who write both positive and negative reviews.
And it really makes you question whether we should place so much trust on the opinions of a very small percentage of product users.
If you’re going to read Amazon reviews, the article included a few tips to help you utilize them better.
Write Happy, Be Happy
Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides