By KS Brooks on Indies Unlimited site:
The number one problem we run into during the vetting process here at Indies Unlimited is a book’s description, also sometimes known as the book sales pitch or the book blurb.
Too long, too short, too detailed, too vague, too too too, blah blah blah.
What it comes down to is: many authors cannot write a book description on their own.
There’s nothing wrong with this.
In most instances, it takes an outsider to point out what’s missing from (or not needed in) a book description. After all, an author has been married to the book for years. An author is most likely going to overlook points that a potential reader needs to know.