by Joanna Penn
Some people think I’m on social media all the time because my presence is there 24/7, but my secret weapon is automation and scheduling, as well as tools that enable me to use social media without spending all my time on it.
Let’s face it. We all have a love/hate relationship with social. We love it for the connection with friends, influencers, updates, recommendations and ability to market to readers.
We hate it for the all-pervasive, addictive need to check whether people have liked our pics, read our updates, clicked on our ads, or just to see whether there’s anything new going on.
Thankfully there are tools we can use and habits we can build that reduce the amount of time we spend on social media – but you can still use it for marketing.
An additional benefit is that scheduling can help you reach readers all over the world in multiple time zones, tweeting or sharing while you’re asleep but others are awake! This was how I established my author platform when I lived in Australia, but still managed to attract readers from the US and UK even though I was the other side of the world.