By Sandra Beckwith on Build Book Buzz site:
Because book marketing can get pretty intense, it helps to lighten things up a bit now and then. Nothing makes that easier than the list of quirky holidays in March offered at HolidayInsights.
I pulled out a few of my favorites (below), but before scanning these and the full list at HolidayInsights, consider how you might leverage one of the many special days coming up next month.
How to leverage whacky holidays
Here are just a couple of ideas:
Write a blog post about why one of the holidays resonates with you. For example, “Old Stuff Day” speaks to me as I spend a little time each evening donating, tossing out, or recycling some of what I’ve accumulated during two decades raising a family. I’m getting rid of “old stuff,” but maybe you’re hanging on to it. Write about why.
Create a social media image for your favorite occasion in March and share it with a question that generates engagement. I’ll be doing that on the Build Book Buzz Facebook page on March 1, so I hope you’ll join the conversation there then.
Write and distribute a tip sheet related to a holiday you can link to your book. Proposal Day on March 20 can lead to a tip sheet on how to propose marriage or anything else.
Create a contest. Ask readers to submit a picture of their favorite food on a stick on March 28 and give a copy of your book to the winner.
I’m sure you can think of many, many more things you can do with any of these quirky holidays next month.