by Frances Caballo on The Book Designer Site:
Embedding your social media posts on your blog or elsewhere on your website can benefit your website in several ways.
You can demonstrate your social proof to your blog visitors. In other words, they can see your number of shares, retweets, and Likes you’ve accumulated.
If you are trying to explain something, your social media posts may provide the examples you need for a post.
If you find a quote on social media you’d like to share on your blog, you can embed that tweet or Facebook post.
You can further boost engagement of the post.
You can show off some of your social media content.