by Chris Syme on Anne R. Allen site:
Social Media can feel like a monster. Here’s how to slay it.
When it comes to book marketing, there is no bigger potential time waster than social media. There are approximately 210 social media sites listed on Wikipedia (global numbers). Of those 210, there are about ten that you can probably name and of those ten there are three to five that authors feel they have to be active on.
The most recent global Pew Internet data reported that 79% of adults online use Facebook. Instagram commands 32% of online adults. Pinterest is at 31%, LinkedIn is used by 29%, and 24% use Twitter. Facebook boasts the highest percentage of regular monthly users and the best demographic spread of age, gender, and location.
Do you really need a presence on every social media channel?
You can tame the social media beast by choosing one primary channel to engage your readers and sell your books. In order to find that primary channel, you’ll need to find the best mix of these five markers.
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