Despite the fact that it is very difficult to get the attention of the mainstream media, I still believe that you should make every effort to get your book noticed. If you have done everything right – well written, edited, formatted and produced either in print, E-book or both, then it deserves your best shot.
This includes sending out press releases.
There are certainly a couple of things to consider. Most self-publishing companies are not going to do your marketing for you. You can pay quite a bit of money to a PR firm to compose and send out press releases to their contacts, and if you feel you will get a return on your money, then it is probably the most effective way to go. They will compose your release and then direct it to specific contacts in the media who would be most interested in your genre or…
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