by Derek Haines on Just Publishing Advice site:
People are Facebook trained to click on image links, so is your book cover clickable?
Social media has trained a whole new generation of Internet users to click on images to make their way around the Internet. Think about Facebook and how every image leads to an action. Every click leads either to bigger images or to an external site.
Think about Facebook and Google ads, and how images are used as links to advertisers pages.
For self-publishing authors, image links, such as book covers and book trailers, are now absolutely essential tools if you want to promote your book.
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