There are lots of free survey and polling sites (two popular options are PollDaddy and Survey Monkey), but often they limit the number of surveys you can create or how many questions you can include without ‘leveling up’ to a premium version. Among the writers I know who are always looking for ways to save their limited pennies, Google Forms is a run-away favorite. I use it  for my book launches and anything else that requires data collection. It is intuitive, flexible, professional, can be adapted to specific colors and images, and can be shared as a link or an embed. And there are many options that personalize the form.

Using available templates, a customized form can be completed in under five minutes. Responses are collected to a Google Spreadsheet (which is part of the same free Google Drive that includes Google Forms) that can be private or shared…