by Shane Barker on Content Marketing Institute Site:

As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient?

There are many ways to improve your content marketing, and double or even triple your conversion rates.

Today, let’s focus on the most important aspect of content marketing – your content.

Here are five ways to create high-converting content to boost your conversions.

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Create High-Converting Content