Francis Cabello on the Jane Friedman site:
Among all the rules you’ll find online—the 80/20 rule (only 20 percent of your posts should be about your books or blog posts), the admonitions against using social media as a bullhorn, the warnings about over-automating—there’s also an unspoken tenet.
This tenet isn’t a rule that comes up on the blogosphere. Instead, it’s more of a system of approach; to describe it, I use an acronym that I created while preparing for the San Francisco Writers Conference last February.
If you follow the approach I’m about to explain, you can be sure that the time you spend on social media will generate the type of engagement with readers that you want to have.
Ready for the acronym? When you sign up for social media networks, be prepared to CARE about people. I know that it seems self-evident to care about people online, but give me a moment to break down the acronym.
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