Extract from an article by Author Joseph C. Kunz, Jr on Kunz Publishing Site:
If you have any hope of your book becoming popular and selling, it must look and read like a professionally designed and edited book. By this I mean that your book must physically look great, inside and out, and the content must be well presented, easy to follow, and well-thought-out. All of this might sound obvious at first glance, but it takes a lot of work and planning to make it all come together properly. And, unfortunately, your book might never find an audience because of these fatal mistakes.
Why I Made This List
So, with all of that said, if you want your non-fiction book to get noticed and purchased, and impress your clients, then you need to avoid these common mistakes and pitfalls that are listed here. I developed this list from my own reading experiences. I read a lot of non-fiction books and have realized that these mistakes are not only limited to small publishers and new authors. I see some of these same problems in the publications of some of the largest publishers.
Just A Simple Reminder
And please, never forget, that as a self-publisher, YOU are solely responsible for your book’s success, and your reputation, so you need to be especially attentive to avoiding these mistakes.
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