Chloe of the Written Word Media published recently 10 trends in publishing that are of interest to every author – particularly Indie ones:
1. Indie authors will continue to take up a growing percentage of the market
Indie authored books are estimated to compose up to 20% of the book market. They are continuing to take share from traditional publishers, mainly due to their consumer-friendly pricing – indie titles retail at an average price of $2.99 to $3.99, while traditionally published books retail between $7.99 and $14.99.
Readers are factoring price more and more into their purchasing decision and opting for high-quality, lower-priced (usually indie) titles over the more expensive titles put out by traditional publishers. The ability of indie authors to offer their books free, either for a limited time or as an intro to a series, is another advantage indies have over traditional publishers. Free…
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