Building Your Author Platform: Your Author Photograph

Kate M. Colby

My new author photo for social media My new author photo for social media

Your author photograph is a key part of your author platform. After all, it is literally the face you are showing to your readers, fellow authors, publishing professionals, and the world at large. However, many authors struggle with producing or choosing the right author photo for them and their brands. Don’t be one of these authors. Follow these simple steps to create the perfect author photograph for your brand.

1. Hire a professional or use professional equipment

If you are traditionally published, your publishing company may coordinate this for you. However, if you have not yet signed a contract or are planning to independently publish, you will have to arrange your photographs yourself. If possible, hire a professional photographer — just like you would hire a professional editor and/or cover designer. Sure, you can probably take a passable photo on your smart…

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