If you’re a writer you’ll know you can’t just write a brilliant book, have it superbly edited with an excellent cover, and then upload it to Amazon and wait for people to buy it in their droves. (Ha! How I wish!) You have to let people know it’s there.

A few weeks ago I enrolled a couple of my books in Amazon’s KDP Select program, which means that for ninety days, they are available exclusively to Amazon. There are plenty of reasons why that’s not such a good idea – it limits my market, it plays into Amazon’s monolithic hands, etc – but in the end I decided to go with it because I felt the benefits outweighed the bad. There are a number of ways being part of KDP has given my books a boost, and one of them is the ability to make my book free for five…