An Elevator Ride Doesn’t Last Very Long

Every author has been in the position where someone asks them to describe his/her book. It happened to me several times at a book-signing last Saturday (although, if you read my previous blog post, it didn’t happen as often as I hoped it would).*

What’s your book about?

The answer you give to that question is called an “elevator pitch.”

The term itself comes from the scenario of an accidental meeting with someone important. It’s any quick, catchy pitch you can deliver in the short time it takes for an elevator to reach its destination.

I’m sure you’ve heard the term before. I didn’t invent it. It’s been around the business world for decades. Now, however, as an indie author you need to think about it in terms of your new book.

By preparing an elevator pitch in advance for your book…