Your blog is one in a million-literally, one out of a million blogs. More like one in several billion really. On average, your blog may get anywhere from several dozen to several hundred views a day. You have hundreds if not thousands of followers on WordPress and more on Facebook or Twitter. You’ve spent days perfecting your post, inserting the best images and links. You’ve re-read it until your eyes bled. You drank enough coffee to fill a one-ton truck. You click publish and wait for the top right corner of your screen to light up like the Fourth of July. Two days later, all of your efforts have awarded you 5 likes and ten views.

This is every bloggers’ nightmare come true: The overlooked, unappreciated, and possibly unread post. Why does this happen? Who is to blame?

Sometimes it happens as a result of the following:

• poor, lazy, or redundant content