Formatting the Look Inside

Another very useful article from Chris Mullen – a man who KNOWS what he is talking about 😀

chrismcmullen

Look Inside

Amazon’s Look Inside

Kindle Direct Publishing (KDP) offers previews for how your e-book may look on the Kindle, Kindle Fire, Kindle Fire HD, Paperwhite, iPad, iPhone… but not the Look Inside.

Yet prospective customers checking out your book on Amazon see your book’s Look Inside before making the purchase.

The Look Inside can significantly impact sales.

At the same time, Kindle authors tend to experience more formatting issues with the Look Inside than on the Kindle, Kindle Fire, and most other devices.

In fact, it’s not uncommon for a book to look great on a Kindle device, but format incorrectly in the Look Inside.

This problem plagues indie authors self-publishing their books on Kindle. Once they finally master Kindle formatting, the Look Inside is the last big hurdle.

In this article, we’ll explore how to format for the Look Inside. One example we’ll examine in detail is how to create…

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