Guy Kawasaki, well-known author of APE: Author, Publisher, Entrepreneur – How to Publish a Book, has written a bullet-list article on how to price your book. Bottom line? It depends on the book, so it’s pretty much a case of trial and error for each author. Fortunately, as a self-publisher, you can test and change your decision if it’s not working.

So, what variables are there to take into account?

PRICING VARIABLES

There are five major variables that affect the price of your book:

1. Costs

There are two kinds of costs: preparation and production.

Preparation costs include such processes as design, editing, and layout. You might pay them only once, but nonetheless, you need to recoup them.

Production costs refer to how much it costs to make copies. If you’re publishing only an ebook, the cost per unit is almost zero. If you’re printing your book, you’ll incur…