How to price your Indie book

Found this interesting article – even though I am no longer with the A.P.E Group it still merits a read 🙂

Nicholas C Rossi

Nicholas C. Rossis

Guy Kawasaki, well-known author of APE: Author, Publisher, Entrepreneur – How to Publish a Book, has written a bullet-list article on how to price your book. Bottom line? It depends on the book, so it’s pretty much a case of trial and error for each author. Fortunately, as a self-publisher, you can test and change your decision if it’s not working.

So, what variables are there to take into account?


There are five major variables that affect the price of your book:

1. Costs

There are two kinds of costs: preparation and production.

Preparation costs include such processes as design, editing, and layout. You might pay them only once, but nonetheless, you need to recoup them.

Production costs refer to how much it costs to make copies. If you’re publishing only an ebook, the cost per unit is almost zero. If you’re printing your book, you’ll incur…

View original post 529 more words

2 thoughts on “How to price your Indie book

  1. Another excellent finding, Chris! I was actually just thinking about my books and wondering if they are priced right, There’s a lot to take into consideration here.



Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.