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It’s awfully silly to start marketing your book until you first devote some time to a couple of basic questions:
- What causes people to buy books? (Equally important: What tends to deter sales?)
- Who is your specific target audience?
Knowing the answers to these questions can significantly affect your marketing strategies. In this article, we’ll focus on Question #1.
(1) Browsing for books on the top 100 bestseller lists.
More than any other method, customers buy books by shopping the top 100 bestseller lists. There are New York Times bestseller lists, there is a special bestseller section in most bookstores, and Amazon lists their top 100 sellers in any browse category. You can even search for the top 100 authors.
Evidently, these books were good enough that many other people read them. Many of these books are traditionally published and were written by popular authors. But more and more indie…
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Chris The Story Reading Ape's Blog 
Chris, you find the most thought-provoking subjects in some of the most unusual places. Another great find, and thank you.
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All thanks go to my fellow bloggers who find them first and reblog them to places where I can find them DM 🙂
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There’s the question! For me I’ll buy a new author if the blurb really appeals to me. I generally buy all new releases by my old favourites. 😀
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I tend to do the same, but new authors can also become favourites, that’s why I started my blog 🙂
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Loving your blog with all it’s variety. I’ve definitely picked up a few brand new faves in the last couple of months – sitting on my kindle… waiting… 😀
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I know THAT one Jo, I’ve got a Kindle AND a Nook full of unread books, some of which I’m reviewing for authors 🙂
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There are no definitive answers. You could pen the most erudite story of the century. But unless it ‘appeals’ to the greater majority, it will simply not sell. More and more these days, poorly written rubbish like Fifty Shades of Grey outsells everything, more’s the pity. 😉
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