It’s awfully silly to start marketing your book until you first devote some time to a couple of basic questions:
- What causes people to buy books? (Equally important: What tends to deter sales?)
- Who is your specific target audience?
Knowing the answers to these questions can significantly affect your marketing strategies. In this article, we’ll focus on Question #1.
(1) Browsing for books on the top 100 bestseller lists.
More than any other method, customers buy books by shopping the top 100 bestseller lists. There are New York Times bestseller lists, there is a special bestseller section in most bookstores, and Amazon lists their top 100 sellers in any browse category. You can even search for the top 100 authors.
Evidently, these books were good enough that many other people read them. Many of these books are traditionally published and were written by popular authors. But more and more indie…
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